VIP Messaging Day for MSPs
You've built an operationally mature MSP. Your delivery is solid. Your processes are documented. Your team handles clients without you in every conversation.You're past the scrappy startup phase. You've figured out how to deliver at scale.But when prospects evaluate you, they can't figure out what makes you different.This costs you real deals.
Your homepage reads like a template. Prospects land on it and think "this could be any MSP."Your sales team defaults to talking about uptime and response times—things every competitor claims too.When prospects ask "Why should I choose you?" your answer sounds like everyone else's answer.So they choose based on price. Or they pick a competitor who isn't better than you—just clearer about what makes them different.You lose deals you should win. Not because you can't deliver. Because prospects can't tell that you're the right choice. And every month this continues, you're leaving revenue on the table while less capable competitors close deals with clearer messaging.Your operations deserve messaging that matches.
We build the messaging system your business has been missing; the words that actually match your expertise.No brand therapy. No endless discovery. No workshopping sessions that go nowhere.We fix your message. Fast.
I've built messaging systems for multiple MSPs over 13+ years; not only as an outside consultant, but embedded in operations where I saw exactly what messaging worked in real sales conversations and what fell flat.I know what MSP buyers care about because I've been in those deals. I know what breaks down because I've watched generic messaging cost firms revenue. And I've built a framework that extracts differentiation from operations—efficiently.This isn't guesswork. It's pattern recognition from over a decade of doing exactly this work.
I use a process called The Clarity Advantage—three "Clarity Forcing Functions" that extract what you've already built operationally and translate it into messaging your prospects will understand.Forcing Function #1: The 30-Second TestIf a prospect can't explain what you do and who you serve in 30 seconds after reading your homepage, your message isn't clear enough. I don't move forward until it passes.Forcing Function #2: The Competitor Swap TestIf I can replace your company name with a competitor's and the copy still works, you haven't differentiated. I rebuild until your messaging only makes sense for your operations.Forcing Function #3: The Operational Evidence TestEvery claim must be backed by something specific you've built into how you operate."We're proactive" → Fails. Everyone says this."We maintain compliance documentation year-round, so when the SEC shows up, you're audit-ready—not scrambling" → Passes. Specific to how you work.The result: Messaging that connects your operational capabilities to outcomes prospects actually care about. Not buzzwords. Not generic promises. Real differentiation based on what you've already built.
Most MSPs have built operational differentiation. They just can't articulate it:
The VIP Messaging Day moves you to the top-left quadrant—the place where your messaging reflects the operational choices you've actually made, and prospects immediately understand what you do, who you serve, and why you're different.
By the end of your VIP Messaging Day, you'll have everything you need to sound as good as you actually are.Your messaging foundationClear value proposition everyone on your team can repeat. Three to five key differentiators—specific, not generic, backed by operational evidence. One-sentence company explanation in three versions: 10-second, 30-second, 2-minute. Strategic frames for your top 3 objections (the ones that actually come up in sales conversations).Website copy (your choice)Choose one option: Homepage plus one Service or Vertical page. Or two Service/Vertical pages.Plus: a "How We Work" page that goes on your website and into proposals.All written, polished, and ready to publish. No templates to fill in. No placeholder text.Implementation guidanceSimple priority list for rollout. Publish this first, then this, then this. No 47-page brand guidelines you'll never read.Everything delivered as finished copy in PDF and editable Google Docs. You handle the upload—we provide the words.[Download Complete Deliverables Guide]
Morning: 60-90 minute strategy call. I ask the questions that uncover what makes you different, what your buyers actually care about, and where your message is breaking down.Midday: I write while you work. No meetings. No workshops. You hired an expert—I'll do the work.Afternoon: 60-minute review session. You read it, react, tell me what needs adjustment. We refine until it sounds like you—just sharper.Next Day: Final delivery. Everything packaged and ready to implement immediately.
- Have 10-100 employees with documented processes and proven delivery
- Your team can deliver without you involved in every client conversation
- Have consistent deal flow (organic referrals, strategic partnerships, or paid traffic)
- Need your website to explain what makes you different, not just list generic MSP services
- Are ready to position as a premium partner, not compete on price
- Will commit to using the messaging consistently for 60-90 daysIf that's you, this VIP Day pays for itself in the first deal you close using the new messaging.This Is Not a Fit If:
- You're still founder-dependent for service delivery or sales
- You're figuring out your operations or don't have documented processes yet
- You're looking for logo design, visual branding, or website development
- You want a full website rewrite or multi-week branding project
- You're unwilling to narrow focus or make clear positioning decisions
- You need consensus from a large committee to move forwardThis VIP Day is designed for operationally mature MSPs who want messaging that matches their delivery capability.
Your Investment
Your messaging problem has been costing you deals. This fixes it in one day.Founding client pricing for the first 10 VIP Messaging Days. You get the complete one-day intensive—messaging foundation, two website pages, implementation guidance—for $300 less than future clients will pay.What I need in returnA candid testimonial about your experience. What worked, what you got, how it helped.
Permission to use your website transformation as a case study example.
Honest feedback on the process to help me refine the service for future clients.Your testimonial helps me build credibility. Your feedback helps me serve future clients better. Your results prove the model works.Fair trade?Limited to 8 VIP Days per month.
Schedule a free diagnostic call to discuss whether the VIP Messaging Day is right for your business.
Can we do this remotely?
Yes. All calls via Zoom.What if we need more than two website pages?
Additional pages are $400 each. Most clients start with homepage + one service/vertical page, then add more pages later (additional service pages, About page, vertical pages).Can we get LinkedIn profile transformation too?
Yes, available as an add-on for $300 (About section, headline, quick bio). Most clients wait until the Authority System when we build the complete LinkedIn package with content to showcase.What if we want comprehensive sales enablement?
Available as an add-on for $800 (detailed objection scripts, discovery frameworks, email templates, talk tracks). The VIP Day includes top 3 objection frames—most firms find that's enough to start.How fast can we schedule?
Typically 1-2 weeks out. Limited to 8 VIP Days per month.What if our message is really broken?
Perfect. That's exactly what this fixes. The worse your current messaging, the bigger the impact.Do I need to have a niche already?
No. Part of the VIP Messaging Day is identifying your differentiation together—whether that's a vertical you serve well, a unique approach you already use, or how you deliver differently than competitors. You don't need to come in with a niche decided. You do need to be ready to own the clear positioning we discover.What size MSP is this for?Operationally mature MSPs with 10-100 employees. You've moved past the scrappy startup phase. Your processes are documented, your team delivers without you in every interaction, and you have consistent deal flow. You're not large enough for an in-house marketing team or agency retainer, but you're too mature for generic MSP messaging. That's exactly who this is built for.What if I don't want to be a case study?That's fine—but then you'd pay the regular rate ($1,497). The founding client discount is specifically for clients who are willing to help me build credibility through testimonials and case studies.Why should I be a founding client instead of waiting?Three reasons. You save $300. You get priority scheduling (within 2 weeks vs. 3-4 week wait later). If you're going to do this work anyway, you might as well save the money and help me build proof.
Questions? Email me at [email protected] or schedule a 15-minute call to discuss your specific situation.
©2026 Margaret Concannon | [email protected]